Visit Denmark is a travel agency working out of Norway to get more Norwegians to visit Denmark. Their capital, Copenhagen is well known among Norwegians, but still they tend to visit London or other major cities in Europe when traveling.
With Jimmy Royal, we developed a campaign that aimed to show off Copenhagen in a new way. By allowing Norwegians to put their Facebook profile picture up on a huge screen in the middle of Copenhagen — the danes would vote on the Norwegian they liked the most and invite him/her to come visit. The Norwegian who won the contest would win a trip to Copenhagen with his or her friends.
Illustrations and design by Magnus Cederholm.
