Gullkalven (The Golden Calf) is the Norwegian championship in creative communication for students. Every year students at Westerdals School of Communication have the responsibility of organizing the big event and to come up with an appropriate theme.
In 2009 I was lucky to be chairman of the committee, and together with ten associates we worked out a concept where Gullkalven this year would be an investment bank, where students all over the country could invest their work and get the returns in gold. We melted the calf to gold bars, which became the prices for the show. On the website the contestants could speculate on what categories they should send in, and we made a live stock marked ticker that worked against the submission system. It delivered live information on which categories that would be the "safest bets" and where the chance of winning was the greatest. The prize catalogue that was handed out after everything was settled, was Gullkalven’s annual report.
The images you see below are various elements extracted from the visual profile and event. The profile are done in collaboration with Studio3 at Westerdals.
Take a look at the ad Andreas Skaranger, Even Moseng and myself did for the prize catalouge.
